EMAIL MARKETING
+ NEWSLETTERS
IT’S ALL IN THE FOLLOW-UP
{and beautiful templates}
CREATE A PROSPECTIVE ONBOARDING SEQUENCE
get them engaged
Rather than just a single email, send a series. (When signing up as a faux prospective, I wish I’d seen more of Hollins’ beauty in my inbox. But, no, just one lonely email.)
Ideal:
- 1 welcome email (The current one is below.)
- 2 more emails that week, reaching out to them and answering common questions, making personal connections
- 1 email/week for two more weeks
- 1 email/month to stay top of mind and give value
No college, I’ve found, is doing these things to nurture prospectives. It can be simple and automated. Be the first one to make a personal connection.
. . . . .
to improve the current email:
Give them 1-3 things to click on, max.
(Too many choices will leave them doing nothing.)
Have a less blocky, more flowing design.
MY EMAIL CAMPAIGN STATS
’17 INDUSTRY AVERAGE
open rate: 15.28%
click-through rate: 2.43%
MY STATS: ’17 AVERAGE
open rate: 56.4%
click-through rate: 20%
. . . . .
