Website Strategy

Website strategy

FUNCTION FIRST, BEAUTY SECOND

 

  

Hollins REQUEST FORM

 

 

  • Needs to be streamlined and simple.

 

  • Remove all nonessential fields (middle name, additional phone number…).

 

  • Make it foolproof.

 

  • Every superfluous field is a deterrent to hitting that submit button.

 

  • Required info is not clearly marked with an asterisk. Error message 🙁

    

Homepage

Needs to Tell—Clearly:

  • who you are
  • what you do
  • how you can help them

     

IMPROVEMENTS

 

  • Homepage goal: be effective

 

  • Simplify layout, navigation and footer.

 

  • Leave whitespace. Big blocks of color lack fluidity.

 

  • Add an Admissions blog that answers FAQs in a fun way. Regular site updates (like a blog) improve your ranking in Google searches.

 

  • Make sure every page is intuitive. (e.g. Major/Minor page could be more at-a-glance.)
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Goal: value-rich—with clear calls to action

 

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