3 WAYS HOLLINS CAN REALLY STAND OUT
- beautiful, informative, well-followed social media accounts
- to share Hollins’ magic with a wider audience through more opportunities in the news and through speaking engagements to establish Hollins’ credibility as the best women’s college
- an uncluttered website that’s a breath of fresh air
- every webpage to be clean and have a definite purpose—and serve that purpose
- a clear message that we are a confident, solid women’s college and we know who we serve
- personal connection with new prospectives through a welcoming follow-up email sequence that asks them to engage with us in small ways right away
- more-branded, elegant email campaigns that represent the Hollins with rich traditions and the Hollins that’s up-to-the-minute
(after requesting information from and doing a quick website and social audit of seven women’s colleges):
the 30,000 foot view
At first glance, and through the entire process, Hollins needs to be the best. Based on what others are doing, I think this is possible. From the moment someone finds us in a Google search, to the moment they land on hollins.edu, to requesting information, through filling out the form and to the nurturing, personal emails that land in their inbox, the experience needs to be seamless—and welcoming: A beautiful, engaging path home—to Hollins.
- The women’s college uses imagery and language that shows, confidently, what it does and what it stands for.
- The women’s college has a clean, no-confusion website. Visitors know exactly how to get to and what to do on every single page.
- The women’s college sends beautiful emails and goes out of its way to make personal connections in each one.
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These are some ideas to help improve higher-education marketing. In person, I would love to present an integrated communications outline for Wells.
Hollins University Class of ’01
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what I’m reading
I Contain Multitudes | Ed Yong
The One Thing | Gary Keller & Jay Papasan
The War of Art | Steven Pressfield